Blogging is what could be called the “chatting around over a cup of coffee” of the yesteryears was supposed to be. It now like this activity- almost a necessity to have an active and sane social life1 In fact, in the digital scenario, blogging is like a way to survive your presence and identity, a way to register you presence. Now, just as the coffee table talk can revolve around many a topic, so can the blogging be for . So, what are the tips to keep in mind when you write such blogs with case studies?

Case Study Blogs: Tips to Take Care

One of the many ‘specialized’ ones is the blogs written on the case studies. Some of them are:

• Understanding the target audience: As mentioned above, these case studies are to assume paramount importance. So, they have to be written in a certain way, so that the readers of it can relate. Since most of them are the students or the newly dawned professional, it has to be ensured that suitable business/subject terminologies are added while explaining about them. This would attract more readers to the blog.

• Understanding the context/topic to be written about: This step would naturally require going through the various information that is available on the net, or some sources from library to brush upon. One could be even more thorough by actually interviewing a person/professional related to the field. Quoting from such a source increases the genuine value of the blog and its information.

Now, case studies are important in terms of not only advertising the life cycle of a successful venture (not only a business one necessarily), but also a benchmark for the coming generation to study and learn from. Thus there are some aspects of this type of blogs to follow.